Digital marketing platforms are changing quicker than the businesses that rely on them to succeed. As a result, far too many marketing decisions are made on incomplete data resulting in directional decision making at best. This often results in an improper allocation of marketing budget, wasted resources, and digital ad campaigns that aren’t as profitable as they can be.
The Prism team has deep experience across a variety of digital advertising channels including search, display, video, shopping, social, connected TV and more. At the core of these efforts, we believe there are 3 key pillars at the core of a sound digital marketing strategy:
We use the latest digital advertising tools to ensure the right message reaches your audience, at a cost that makes sense for your bottom line.
Delivering profitable advertising campaigns requires precise measurement processes which are core to our team's strength. By utilizing analytics platforms & CRMs, we are able to help you know what is and isn't profitable - so we know both where and how much to invest to help grow your business.
Behavioral patterns online are in constant flux. What works for your campaigns today will consistently shift. Proper business data paired with the right automated strategies, ensures your campaigns are optimizing in real-time towards your goals.
What makes us different from most digital marketing agencies is that we want to understand our clients’ business results and then determine what marketing sources played a role in driving them.
While many agencies simply drive site traffic and contacts, Prism goes a step further to understand which marketing activities are responsible for driving qualified leads, sales, and profitability for your business. Our team then leverages those first-party insights to focus your investment on the activities that will drive the most impact for your business.
Our team leverages a variety of ads platforms to maximize your digital marketing efforts. In addition to the ad platforms where campaigns are managed, the Prism team has expertise in analytics platforms, reporting tools, and CRMs to help you build a marketing strategy that is fully connected to your business.
Prior to Prism, our founding team proudly worked at Google, directly partnering with some of the fastest growing advertisers in the US. Our team has extensive expertise in Search, Shopping, Display, YouTube, Automotive Ads, Local, and Mobile App campaigns.
Facebook + Instagram continue to be an effective way to reach your customers even in a cookie-less environment. Prism can help your business navigate these changes in order to build a strategy that is scalable and profitable.
With so many changes in the marketing ecosystem, a lot of advertisers want to know "what's actually working?" Our teams knowledge of Google Analytics can provide your business with a "source of truth" to help answer that question and drive strategy forward
In today's world, if you aren't tracking things correctly, you're at a severe disadvantage. Google Tag Manager can help your business measure activity on site to improve the optimization of your campaigns.
While we are a digital marketing agency, the irony is we see ourselves first and foremost as business consultants focused on your bottom line. Our interest lies in shifting the paradigm associated with marketing functions from one of a cost center – to a profit driver. Rather than guessing at what works, Prism helps customers quantify which marketing activities are driving the strongest results – which in turn allows you to re-invest the your marketing dollars into ROI-positive strategies.
We’d love to chat. If you’re interested in having a discussion about digital marketing centered around your businesses goals and desired outcomes, fill out the quick form below or shoot us an email at: info@prismgrowth.com.